Something about embracing the norms. The art of doing things the way they have always been done to avoid the discomfort that comes with change. They don’t call it ‘comfort zone’ for nothing.

Not only does this comfort stagnate us, but it also blinds us from who we ought to become, until we deliberately pivot. Pivot to that dare that scares our skins off. Something as dreadful as quitting a job without the thought of where the next meal will come from. Because we finally come to terms with the fact that the ‘comfort’ is discomforting and will never bear the life we deserve and desire.

Of course, that’s a giant stride!

Scary even. But that is the journey the author had to take. Embark describes that scary, yet fruitful journey most entrepreneurs must take before the rest of the world can coo in awe of their magnificent products. That way, when you venture in that direction, you will have the confidence to go all the way. No matter what.